I've always paid attention to how people dress.

Not necessarily to fashion, but to the small things that make someone look entirely themselves — proportion, texture, an old jacket, a great pair of shoes, and the way seemingly simple things are put together.

Over time, that interest has developed into a very particular sense of what I like: clothes that last, things with character and wardrobes that feel collected rather than bought all at once.

By Luca is an extension of that.

A way of helping other men develop their own taste, make better choices and enjoy getting dressed without having to spend hours thinking about it.

Ultimately, my aim is to share what I enjoy and the way I see things, integrating them naturally into my client’s daily routines.